The Church Communications Podcast | Season 9 | Episode 12
Measuring Success and Impact in Church Communications
Show Notes
In this episode, Measuring Success and Impact in Church Communications, Katie and Carl are joined by Blue Van Dyke. Blue brings a unique perspective from his background. Blue currently works for a company called Studio, focusing on messaging and communication to help churches connect with their members. Prior to this, he served as an executive pastor at Christ Church of the Valley in Phoenix.
Blue shares his journey, moving from the business world, including his time with Mercedes, to the church environment. Drawing parallels between marketing in the corporate world and the church, Blue emphasizes the importance of member engagement and creating brand evangelists within the church community.
The conversation delves into measuring the effectiveness of communication efforts in the church. Blue highlights the significance of tracking metrics for both prospects and members, breaking down the customer life cycle. He discusses the stages of awareness, consideration, and decision, shedding light on how churches can strategically approach each phase.
As the hosts inquire about key performance indicators (KPIs), Blue provides insights tailored to both prospects and members. He discusses the challenges of measuring awareness but underscores the importance of moving individuals from awareness to consideration, especially through the church website.
The episode, Measuring Success and Impact in Church Communications, concludes with a discussion on the impact of communication efforts and the value perceived by the recipients. Blue encourages churches to measure not only the reception of messages but also their effectiveness and efficiency. By doing so, churches can optimize their communication strategies and better connect with their audience.
Tune in to the Church Communications podcast for valuable insights, practical strategies, and engaging discussions that will empower you to enhance communication within your church community.
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The Church Communications Podcast trains church leaders to grow their church through communication and marketing strategy, as well as online church strategy. ChurchCommunications.com is designed to help church communications professionals communicate well to their local churches.
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About the Show
The Church Communications Podcast is designed to help you and your church effectively communicate with your congregation and community. Church Communications helps churches tell their story effectively, so you can reach your community with the gospel.
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